東海學報(農學院)
第五十五卷 .......................104年6月

1利用層級分析法探討台灣醫療觀光產業分析(林万登 *、李貴宜 、金燕吟 、陳靜怡 )
2.線上同儕互評對學生自我效能與學習動機之影響：以餐廳開發課程為例(林万登*、陳靜怡、楊謹鴻)
3.影響餐旅管理系學生食品衛生的操作行為因素 (李貴宜)
4.商店形象、服務品質、知覺風險與購買意願關係之研究 (曾耀煌 、陳秀珊 、周碩雄 )
5葡萄酒消費：健康信念和生命有限性觀點之研究(張亦騏 *、夏允中 、曾翊豪 )
 

Tunghai Journal（College of Agriculture）

Volume 55------June 2015

Contents

Hospitality Management 
1.Development Strategies for the Medical TourismIndustry in Taiwan using the Analytical Hierarchy Process( Wan-Teng Lin*
, Kuei-I Lee1 , Yan-Yin Gin1 and Ching-yi Chen)
2. The student’s self-efficacy and learning motivation influence on the online peer assessment process: A Restaurant Development Course Case (Wan-Teng Lin*, Ching-yi Chen2 and Jin-Hong Yan)
3.Understand Factor Affect Hospitality Management Students’ Good Hygiene Practice(Kuei-I Lee)
4. A Study on the Relationships among Store Image, Service Quality, Perceived Risk and Purchase Intention (Yao-Huang Tseng1
, Hsiu-Shan Chen1 and Shou-Shiung Chou)
5. Wine Consumption: Perspective of Health Belief and Scarcity Heuristic Model (Yevvon Yi-Chi Chang*, Yung-Zong Shiah and I-Hao Tseng)