東海學報(農學院)
第五十卷 ........................九十八年十二月


畜產與生物科技
1. 藉餵飼特定植物生產高褪黑素牛乳之可行性(張緒民、黃馨誼、楊錫坤)
2. 辛酸抑制雞前脂肪細胞之分裂(林玟君、黃嵩程、姜樹興、陳珠亮)
3. 兔膽與熊膽對緩解小鼠呼吸道過敏發炎反應之比較(蕭宏柏、詹明修、 施維真、謝長奇)

4. 甘薯添加對雙叉乳桿菌於脫脂乳中增殖活性之影響(黃珮琪、洪連欉)
5. 低溫貯存對台灣黑豬與三品種雜交豬肉質特性之探討(張復淳、 潘鈺臻、吳勇初)

食品科學
1. 一氧化碳接觸溫度與貯藏時間對豬里肌肉排化學及微生物品質之影響 (楊瑋涵、郭俊欽)
2. 發酵槽深層培養巴西蘑菇菌(Agaricus blazei Murill)產生胞外多醣體之研究 (阮進惠、周繼發、蕭美玲、閻立平)
3. 紫外線誘導Leuconostoc mesenteroides突變以提升酒精發酵能力(詹佳育、陳樺翰、蔡正宗、李根永)

食品產業管理
1. 新奢華主義之消費者行為研究-以巧克力產品為例(張雅然、陳景榮)
2. 台中地區大學生對鮮乳特性與運動代言人認知之研究(蘇伯霖、陳景榮)

3.影響消費者等待行為因素與消費滿意度之研究(陳佩綺、王稚苓)

餐旅管理
1. 形象商圈管理委員會經營績效評估架構研究─以台中美術園道商圈為例(朱惠玲、陳政憲、李思蓉、 林亮帆、宋雅婷、曾琬芸、游莉君)
2. 廣告模式對於消費者購買意願與品牌形象之影響─以麥當勞餐廳股份有限公司為例(吳友欽、曾思皓、謝維珊)

 

Tunghai Journal(College of Agriculture)

Volume 50------December 2009

Contents


Animal Science and Biotechnology
1. The Practicability to Produce High Melatonin Milk by Feeding Specific Plant(H. M. Chang, H. Y. Huang and S. K. Yang)
2. Inhibitory Effects of Octanoic Acids on the Division of Chicken Preadipocytes (Wen-Chun Lin, Sung-Chen Huang, Shu-Hsing Chiang and Chu-Liang Chen)
3. The reduced effect of rabbit bile and bear bile in murine airway allergic inflammation(Hung-Bo Hsiao, Ming-Shiou Jan Wei-Chen Shih and Chang-Chi Hsieh)
4. Effect of Sweet Potato Addition on Growth Activity of Bifidobacteria in Skim Milk(Pei-Chi Huang and Lien-Tsung Hung)
5. Studies of Native Black Pig and Crossbred LYD Pig on Meat Quality during Low Temperature Storage(Fu-Chun Chang, Yu-Chen Pan and Yun-Chu Wu)

Food Technology

1. Chemical and Microbial Properties of Pork Loin Chops as Affected by Exposure Temperature for Carbon Monoxide and Storage Time (Wei-Han Yang and Chun-Chin Kuo)
2. Production of Exopolysaccharide by Agaricus blazei Murill from Submerged Cultures of Fermentors (Jin-Hwei Rwan1, Chi-Fa Chow2, Meiling Hsiao1 and Lipyng Yan)
3. Improvement of the ethanol productivity of Leuconostoc mesenteroides by UV light induced mutation (Chia-Yu Chan1, Hwa-Han Chen ,Tsun-Chung Tsai and Ken-Yuon Li)




Management of Food Industry
1. A study of new luxury consumer behavior-The case of chocolate products (Ya-Jan Chang and Jing-Jung Chen)
2. A Study of Milk and Athlete Endorsers on The Cognition – A Case of Taichung Area University Students (Bo-Lin Su and Jing-Jung Chen)
3. A Study on the Influencing Factors of Consumer’s Waiting Behavior and Customer Satisfaction (Pei-Chi Chen* and Chih-Ling Wang)

Hospitality Management
1. Performance Evaluation Framework for Commercial District Management Committee: A Case Study of Taichung Esthetics Parkway (Kay H. Chu, Cheng-Hsien Chen, Szu-Jung Li, Liang-Fan Lin, Ya-Ting Sung, Wan-Yun Tseng and Li-Chun You)
2. Advertisement Influences on Consumers’Purchase Intention and Brand Image─The case of McDonald’s restaurant corporation (Yukin Kure, Szu-Hao Tseng and Wei-Shan Hsieh)